LONDON — The Royal Box at Wimbledon’s Centre Court is one of the most exclusive seats in sports, reserved for royalty, dignitaries, and celebrities. But how exactly are famous faces invited to join this prestigious gathering? BBC Sport’s Ask Me Anything team investigates the meticulous selection process behind the scenes.
The Prestige of the Royal Box
The Royal Box, with its prime view of the action on Centre Court, is a symbol of Wimbledon’s heritage and tradition. Its 74 plush green seats are allocated to a carefully curated list of guests, ranging from members of the British royal family to global stars. "It’s not just about fame—it’s about contribution to society, sport, or culture," explains a Wimbledon insider.
The All England Lawn Tennis Club (AELTC), which organizes Wimbledon, handles invitations with discretion. While there’s no public application process, the selection committee considers a mix of factors, including:
- Current relevance and public standing
- Contributions to tennis or sports
- Philanthropic or cultural impact
- Royal or diplomatic connections
Who Gets an Invitation?
Royalty and heads of state are almost guaranteed a seat if they attend. In 2023, King Charles and Queen Camilla made their first appearance in the Royal Box since his coronation. Other frequent attendees include the Duke and Duchess of Kent, with the Duke serving as AELTC president for over 50 years.
Celebrities, however, face a more selective process. Recent guests have included actors like Tom Hiddleston, Benedict Cumberbatch, and Emma Watson—all known for their work and public influence. "We look for individuals who embody the spirit of Wimbledon—grace, excellence, and sportsmanship," says a committee member.
The Sports Connection
Athletes from other sports are often invited, particularly those with a British connection or global acclaim. Football legend David Beckham, Olympic champion Mo Farah, and Formula 1’s Lewis Hamilton have all graced the Royal Box. Tennis legends, even retired ones, are perennial favorites—Roger Federer and Billie Jean King are regulars.
The Invitation Process
Invitations are typically sent months in advance, with confirmations required well before the tournament. The AELTC’s small committee, led by the chairman, reviews potential names. "It’s a mix of tradition and modern relevance," notes a former committee member.
Surprise invitations do happen. In 2019, the Duchess of Sussex, Meghan Markle, attended last-minute with friend Serena Williams. Similarly, actor Daniel Craig was a late addition in 2021, coinciding with the release of his James Bond film.
Controversies and Exceptions
Not all invitations go smoothly. In 2017, then-Prime Minister Theresa May faced criticism for attending while the Grenfell Tower fire inquiry was ongoing. The AELTC has also faced calls to diversify its guest list, prompting nods to inclusivity in recent years.
Occasionally, players themselves request invites for family or mentors. Novak Djokovic once secured a seat for his childhood coach, while Andy Murray’s grandparents have been honored guests. "It’s a rare privilege, but the club does consider player requests with care," says a source.
The Etiquette of the Royal Box
Guests must adhere to strict dress codes—suits for men, formal dresses for women—and are expected to remain seated during play. Mobile phones are banned, and applause is reserved for exceptional points. "It’s about respect for the game and fellow attendees," emphasizes a longtime steward.
The Royal Box also serves strawberries and cream, but unlike general attendees, guests enjoy complimentary refreshments. A private lunch is often hosted for high-profile visitors, offering a chance to mingle with players and officials.
Conclusion: A Coveted Honor
The Royal Box remains one of Wimbledon’s most enduring traditions, blending glamour with reverence for tennis. While the selection process is secretive, its guests reflect the tournament’s values—excellence, legacy, and a touch of British pomp. "It’s not just a seat—it’s a statement," sums up a former guest.
As Wimbledon evolves, so too does its guest list, ensuring the Royal Box stays relevant while honoring its storied past. Whether royalty or Hollywood A-listers, an invitation here is a mark of distinction—one that’s carefully earned, not bought.