The world of professional tennis is a whirlwind of international travel, intense pressure, and global fame, a lifestyle that is often shared by the partners of the sport's biggest stars. For Georgios Frangulis, the successful businessman and long-term boyfriend of World No. 2 Aryna Sabalenka, this life on the tour has become his new normal. In a recent and rare interview, Frangulis opened up about his relationship with the two-time Australian Open champion and shed light on his significant business dealings with none other than Novak Djokovic.
Life on the Tour with a Champion
Frangulis, a Greek entrepreneur who maintains a notably low profile despite his high-profile relationship, has become a familiar and supportive presence in Sabalenka's player's box at tournaments around the globe. He spoke candidly about the unique experience of being part of a top athlete's inner circle. "It's a privilege to be able to support Aryna and share these moments with her," he stated. "The tour is like a moving city. You have your routines, your team, and you're all in this together, chasing the same goal. It's incredibly demanding for her, so my role is to be a source of stability and calm away from the court."
This support system has been crucial for Sabalenka, who has spoken publicly about the immense mental and physical challenges of the sport. Frangulis's steady presence is seen as a key factor in her consistency at the top of the game. He detailed the less glamorous side of the tour, which involves extensive travel logistics, managing recovery, and creating a sense of home in hotel rooms across different time zones. His background in business and strategic planning seems to be an asset in managing the complexities of a tennis superstar's schedule.
A Powerful Business Alliance with Djokovic
Perhaps the most intriguing revelation from Frangulis's discussion was the depth of his business relationship with 24-time Grand Slam champion Novak Djokovic. The two are not merely acquaintances through the tennis world but are serious business partners. Frangulis is a co-founder and key figure behind the Umana venture, a luxury wellness brand that has Djokovic as its lead investor and public face.
The collaboration is built on a shared vision for holistic health and performance. "Our partnership with Novak is founded on a mutual belief in the power of natural wellness and achieving peak human potential, both mentally and physically," Frangulis explained. "It's not just a business; it's a project we are all deeply passionate about. Novak's firsthand experience as an elite athlete brings an invaluable perspective to the development of our products."
The Umana brand, which focuses on plant-based wellness formulas, represents a significant investment and commitment from both Djokovic and Frangulis. Their partnership extends beyond a simple endorsement, with Frangulis deeply involved in the operational and strategic direction of the company. This business venture connects two of the most powerful figures in Sabalenka's life, creating a unique triangle of personal and professional relationships at the pinnacle of the sport.
Balancing Love, Business, and the Spotlight
Navigating a high-profile relationship while also conducting business with another global tennis icon requires a delicate balance. Frangulis emphasized the importance of discretion and keeping certain aspects of their lives private. He and Sabalenka are notoriously guarded about their personal life, rarely posting about each other on social media. "We cherish our privacy," he said. "What we have is special, and we protect it. The public sees the matches and the trophies, but the real relationship is built in the quiet moments away from everything."
This approach has allowed them to build a strong foundation away from the relentless media scrutiny. Frangulis's own success outside of tennis also provides a healthy dynamic, as he is a accomplished individual in his own right, not defined solely by his relationship. His business acumen and independent career are points of strength that contribute to an equal partnership.
Key aspects of their life together that Frangulis highlighted include:
- Mutual Support: Just as he supports her career, Sabalenka takes a keen interest in his business ventures, including the project with Djokovic.
- Shared Values: A common focus on health, wellness, and personal growth forms the core of their relationship.
- Discretion: Actively choosing to keep their bond out of the tabloids to maintain its authenticity and strength.
Looking Towards the Future
With Sabalenka continuing to dominate on the WTA tour and Frangulis's business ventures expanding, the future looks bright for the power couple. Frangulis expressed immense pride in Sabalenka's resilience and achievements, particularly her back-to-back titles in Melbourne. "Watching her win those Australian Opens... there are no words. It's the result of so much hard work and belief," he shared.
As for their future together, while Frangulis remained characteristically private about any specific plans, his comments painted a picture of a committed and forward-looking partnership. The couple splits their time between their various homes and the tour, building a life that seamlessly, if not always easily, blends world-class sport, high-level business, and a strong personal connection.
Georgios Frangulis's rare glimpse into his world reveals a figure who is far more than just "the boyfriend of a tennis star." He is a successful entrepreneur, a trusted business partner to a legend, and, most importantly, a rock of support for one of the most formidable athletes in the world today. His story is a testament to the complex and fascinating ecosystem that exists behind the scenes of professional tennis, where love, ambition, and business intersect at the highest level.